Module 1: Introduction to Digital Marketing

• What is digital marketing?
• Traditional vs. digital marketing
• Digital marketing channels
• Understanding customer journey & funnel
• Branding basics: Awareness, engagement, conversion

Module 2: Website Development Basics

• Importance of websites for marketing
• Domain, hosting & CMS (WordPress overview)
• Creating landing pages for ads
• SEO-friendly structure
• Website speed & mobile optimization

Module 3: Search Engine Optimization (SEO)

On-Page SEO

• Keyword research tools and techniques
• Title tags, meta descriptions, headers
• URL structure & internal linking
• Image optimization
• Content optimization

Off-Page SEO

• Backlink building strategies
• Guest posting
• Local SEO & Google My Business

Technical SEO

• XML sitemap
• Robots.txt
• Website indexing
• Core web vitals

Module 4: Social Media Marketing (SMM)

• Facebook & Instagram marketing
• Page setup & optimization
• Content creation strategies
• Reels/short video marketing
• Hashtag research
• Influencer marketing
• Social media branding

Module 5: Paid Advertising (PPC/Ads)

Meta Ads (Facebook/Instagram Ads)

• Campaign types: Awareness, Traffic, Lead, Sales
• Audience targeting
• Budget planning
• Retargeting ads

Google Ads:

• Search ads
• Display ads
• Video ads (YouTube)
• Keyword planning

Ad Copywriting:

• Writing effective headlines & descriptions
• A/B testing

Module 6: Content Marketing

• Content strategy: planning & distribution
• Writing blogs, articles, captions
• Creative copywriting techniques
• Visual content creation basics
• Canva design for posts & ads

Module 7: Email Marketing & Automation

• Email campaign creation
• Lead nurturing
• Templates & newsletters
• Subscriber segmentation
• Tools: Mailchimp, Zoho, Sendinblue
• Analytics & open-rate optimization

Module 8: E-Commerce Marketing

• Marketplace strategies (Amazon/Flipkart basics)
• Google Shopping ads
• Shopify/WordPress store marketing
• Sales funnel creation
• Payment gateways

Module 9: Analytics & Measurement

• Google Analytics (GA4)
• Social media insights
• Measuring ROI
• Traffic analysis
• Conversion tracking

Module 10: Affiliate Marketing & Personal Branding

• How affiliate systems work
• Creating affiliate-ready content
• Building personal brand presence
• Lead generation & passive income

Module 11: Cyber Safety, Data Privacy & Ethics

• Safe digital identity practices
• Copyright & content ethics
• Ad policy compliance
• GDPR & user data protection

Module 12: Live Projects & Portfolio Building

• Running a live social media campaign
• Creating SEO blog posts
• Designing ad creatives
• Building a complete digital marketing strategy
• Final project: Full marketing plan for a brand

✅ What Students Will Achieve

• Ability to manage complete digital marketing campaigns
• Skills to grow business online
• Expertise in SEO, SMM, PPC, Email Marketing
• Confidence to work as freelancer or digital marketer
• Professional digital marketing portfolio